We recently had the privilege of working on a new branding spot for Southwest Airlines with the fine folks at GSD&M and it got us all dancing. Katie Hetland came in from LA to cut the spot and TBD Post was tasked with all of the Online, VFX, and Finishing work. There was quite a bit of paint work throughout the spot cleaning up this and that, set extensions here or there, but the money shot is well, the money shot. Who wouldn’t like more money in their suitcase? Our VFX artist Dennis Valk made it rain with just a bit of CG and compositing, turning a little money into a bag full.

Check out the VFX breakdown and the full spot below.

ALL I DO IS WIN

CLIENT: SOUTHWEST AIRLINES
AGENCY: GSD&M
PRODUCTION: MORE MEDIA
EDITOR: KATIE HETLAND
VFX: DENNIS VALK
ONLINE: BRANDON THOMAS