“The developers IBM wanted to reach weren’t interested in seeing ads about super computer Watson and its ability to combine complex ideas. But when Ogilvy took a food truck to SXSWi and wooed developers with algorithmically created recipes, thousands flocked to eat Watson’s exotic dishes and learn more.”
– Ad Age
We collaborated with the fine folks at Ogilvy & Mather in New York to create a series of videos for their interactive food truck campaign during SXSW14. Over the course of 6 days, we cut a series of videos for same day delivery that highlighted the events of the day and the technology that brought the food creations to life.
The IBM Food Truck Campaign has since gone on to win several awards including Ad Age’s B2B Best Nontraditional / experiential campaign award.
IBM FOOD TRUCK CASE STUDY
AGENCY: OGILVY & MATHER
EDITORS: CATIE CACCI & TED GRIFFIS